The Email Partner
ready to grow
Done-for-you Klaviyo email management — campaigns, flows, and strategy handled properly. Gold Coast based, working with Shopify brands across Australia.
Where most stores are right now
You have the platform. You might even have a few flows running. But the emails going out don’t quite sound like you, the campaigns feel inconsistent, and email as a revenue channel is not doing what you know it should be doing.
Strategy, copy, and brand consistency are where email either earns its keep or quietly sits there looking busy. That’s exactly where this partnership begins.
Technical setup and brand strategy are two very different things.
not on a rhythm that builds revenue reliably.
They haven’t been reviewed since the day they went live.
Right now it isn’t getting close.
Why Frank & Freda
25 years in luxury retail management across Chanel, Hugo Boss, and Ferragamo means I understand product, customer relationships, and brand experience at a commercial level most email specialists simply don’t. As a Klaviyo specialist on the Gold Coast, I bring that retail and brand strategy lens to every store I work with.
Your customers should look forward to your emails. That’s a different brief — and it’s the one I’m here to deliver.
Retail and brand strategy, not just technical execution:
Emails built around your product story, customer lifecycle, and the experience your brand delivers — not templates with your logo dropped in.
You stay close. You don’t have to chase:
You know what’s going out, why it’s going out, and what it’s designed to do. That’s the partnership.
A monthly planning call included in every tier:
We map the calendar together each month. I take it from there — and everything runs through a shared workspace so you always know what’s coming and when.
Gold Coast based. Shopify brands across Australia:
Local enough to feel personal. Experienced enough to work with established brands anywhere in the country.
Service Tiers
Each tier is a proper partnership. The difference is how much of your Klaviyo email strategy I carry.
The Edit
The considered entry point.
$800
AUD per month
WHAT’S INCLUDED:
2 email campaigns per month, fully written and designed
Up to 2 Campaign-matched social tiles or reel covers so your feed stays consistent with your emails
30-minute monthly planning call to map the calendar and set the direction
Copywriting in your brand voice
Design built to your brand standards
Klaviyo send management and scheduling
A shared workspace where you can see exactly what’s coming, leave feedback, and approve content — no email chains, no chasing
Monthly performance snapshot
Content changes accepted up to 48 hours prior to send
Best for stores wanting to establish a consistent email presence before scaling frequency. You stay across everything. I take care of the rest.
MOST POPULAR
THE PARTNER
Fully handed over.
Properly held.
$2,400
AUD per month
WHAT’S INCLUDED:
8 email campaigns per month, fully written and designed
60-minute monthly strategy session — performance reviewed together, the month ahead mapped, the additional deliverable scoped
1 additional deliverable per month: flow audit and optimisation, a flow email addition, segmentation review, or pop-up work
Up to 8 Campaign-matched social tiles or reel covers so your feed stays consistent with your emails
Full campaign calendar built and managed for you
Copywriting that sounds like your brand, every time
Klaviyo send management, scheduling, and list hygiene
A shared workspace where everything lives — deadlines, content, approvals, and feedback — so nothing falls through the cracks and you never have to ask where things are
Monthly performance review with clear recommendations
Content changes accepted up to 48 hours prior to send
For established eCommerce founders ready to hand over email entirely — and have it run properly.
The Flow
Building real momentum.
$1,500
AUD per month
WHAT’S INCLUDED:
4 email campaigns per month, fully written and designed
Up to 4 Campaign-matched social tiles or reel covers so your feed stays consistent with your emails
30-minute monthly planning call to map the calendar and review what’s working
Copywriting in your brand voice
Design built to your brand standards
Klaviyo send management and scheduling
A shared workspace where you can see exactly what’s coming, leave feedback, and approve content
Monthly performance snapshot with recommendations
Content changes accepted up to 48 hours prior to send
For stores ready to move beyond occasional sends and build a proper email rhythm.
Beyond the retainer
These standalone services are the foundations your ongoing Klaviyo email strategy depends on. I build them properly from the start — so when you’re ready for a management tier, everything is already in place.
Klaviyo Setup
Full account configuration for Shopify stores. Platform connected, data flowing, and ready to send from day one.
Klaviyo Flow Builds
Welcome series, abandoned cart and checkout, post-purchase, and win-back flows. Built to your brand voice and your customer journey.
Flow Audit and Optimisation
Existing Klaviyo flows that aren’t converting. I audit, rewrite, and rebuild what isn’t working — and identify where revenue is being left on the table.
Pop-ups and Forms
List growth that doesn’t undercut your brand. Sign-up forms and pop-ups designed to convert without feeling desperate.
Email Templates
A branded master template built in Klaviyo so every email you send looks considered — whether I write it or your team does.
Segmentation and Deliverability
A clean, well-segmented list reaches inboxes. I audit your segmentation strategy and deliverability health so your emails actually land.
Campaign Support
The stores that win at Black Friday and Cyber Monday, EOFY, Boxing Day, Mother’s Day, and Father’s Day are the ones who start planning well before the moment arrives. A last-minute campaign rarely performs the way a properly structured one does — and the difference shows up in the revenue.
Campaign support is available as a standalone engagement or as an add-on to any management tier. Every campaign is scoped individually because what a BFCM campaign requires for a $100k store and a $500k store are not the same conversation.
Investment is quoted per campaign based on your store, your list size, and the scope of the moment.
Before you reach out
Yes. All ongoing Klaviyo email management is built around Shopify. Klaviyo’s integration with Shopify is the strongest in the market and it’s where the strategy works hardest. If you’re on a different platform, get in touch and we’ll have an honest conversation about fit.
Everything. Strategy, copywriting, design, Klaviyo scheduling, list hygiene, and a monthly review. We map the calendar together each month, I take it from there, and everything runs through a shared workspace so you always know what’s coming and when.
Tiers start at $800 per month for The Edit (2 campaigns) through to $2,400 per month for The Partner (8 campaigns plus a 60-minute monthly strategy session). Standalone setup and flow services are quoted individually.
Yes. If your Klaviyo account needs to be set up or your existing flows need a proper audit and rebuild before management begins, I handle that as a standalone service first. When management starts, we’re building on a solid foundation.
It’s a genuine conversation, not a sales pitch. Bring your store, your current email setup, and your questions. We’ll look at where things are, what the opportunity is, and whether working together makes sense. You’ll leave with more clarity either way.
Yes. Campaign support is available as a standalone engagement for Black Friday, EOFY, Boxing Day, and other key moments in your sales calendar. Each campaign is scoped and quoted individually based on your store and what the moment requires.
Ready when you are
Bring your store. Bring your questions. I’ll look at where your Klaviyo email marketing is now, where it should be, and whether working together makes sense. No obligation — you’ll leave with more clarity than you arrived with, either way.
